So it looks as if junk food adverts could be banned on TV and online before 9pm under plans by the UK Government to try to reduce childhood obesity. Proposals for a new TV 'watershed' have been put out to public consultation by the Health and Social Care Department in Whitehall. It's all to do with the growing obesity among young people with a third of British kids now leaving primary school either overweight or obese. Furthermore, the number of children now classed as seriously obese is at a record high. The advertising ban, if approved, has been welcomed by doctors and politicians and even TV chef Jamie Oliver, a longtime advocate of healthy eating has shown his support. He is quoted in the UK press as saying that if we don't find better ways to improve our kids health, they will live shorter lives than their parents. He goes on to say that kids are heavily influenced by junk food ads and the media and food industry has a chance now to do something about it.