Cheap Flights To And From America
Do you remember SkyTrain? It was Freddie Laker who launched low-cost flights to the US in 1977, only for Laker Airways to go bust five years later. Since then, others to have tried cheap flights to the States. Norwegian Airlines started offering budget tickets between London and New York last summer, though the achievement was marred by the carrier falling to an annual loss for the first time in eight years. Zoom Airlines, which ceased operations in 2008 is another, while Icelandic carrier Wow Air, will later this year launch £99 tickets from London Gatwick to two US cities with a stopover in Reykjavik. However, it is Ryanair that we are told, will get the closest to cheap flights to America.
Ryanair’s board has approved
plans to start flying to the United States, bringing the budget airline’s
long-awaited foray into long-haul flights a step closer. The Irish carrier said it is
talking to manufacturers about buying planes to serve new routes between
various European airports and 12 to 14 American cities. However, the waiting
lists for new planes mean the transatlantic service will not be possible for
several years.
"European consumers want
lower cost travel to the USA and the same for Americans coming to Europe. We
see it as a logical development in the European market," the company said
in a statement. "The business plan is there but it's dependent on
attaining viable long haul aircraft and we estimate that's four to five years
away."
The company has agreed to buy up to
200 planes in 2013, though the first of its new Boeing 737s will not be
delivered until 2019, illustrating the large backlog of orders across the
industry.The airline has made no secret of its
desire to eventually fly to America, with chief executive Michael O’Leary
claiming repeatedly that the firm could offer flights for as little as 10 Euros. Ryanair executives have
previously said that a transatlantic carrier would likely operate under a
different brand name to the short-haul operations.
The plan follows in the contrails
of several airlines that struggled to make money from rock-bottom fares to the
States. “We’ve seen what others have
done, we’ve listened and observed what’s gone on in the past 12 months and now
have a better view on how we’d like to launch it and market it, and what the
product would look like," Ryanair's marketing director Kenny Jacobs told
the Financial Times. Ryanair is already Europe's
largest budget carrier with 86.4m passengers last year, and it has embarked on
an ambitious plan to increase its traffic to 150m passengers by 2024.
I only hope Ryanair put customer care and comfort before profits!
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