Christmas Food War Begins

Supermarkets are already entering the war to attract you and me to buy our festive food from them. From today, you can get a whole lobster for under £5 and cheap free-range bronze turkey, as our budget grocers wage a quality food war.

In the run-up to Christmas, Lidl and Aldi are selling gourmet products to win shoppers away from their usual high street supermarket giant. Competitors like Waitrose have already dismissed the budget chains' food, by insisting that their prices are evidence of low standards. But Lidl is offering lobster verified by the Marine Stewardship Council (MSC) as being from an ethical and sustainable source. At only £4.99, it comes from an area of Canada where fishing is restricted to two months to protect stock and ensure top quality. It is reported that Lidl has increased the proportion of its wild seafood from sustainable sources by 24% in a year.

Lidl's budget rival, Aldi, are  selling cheap free-range bronze turkey from Norfolk. The birds grow slowly, roaming open woodland and are slaughtered and hand-plucked before being hung for seven days, to improve flavour.

It's now time to plan your Christmas food shopping expedition, before these great 'quality' deals run-out!


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